Well, I don't run the contest, so I am very hesitant to speak for the wishes of another group.

However, I do note that the contest is sponsored by TIIME. As an organization, TIIME seeks to effectively integrate management with engineering. See: www.tiime.case.edu. So I believe that any concept that simultaneously draws on the engineering and management disciplines will be more appealing to the TIIME judges.

I also note that most business plans are generally woefully inadequate in a) Describing the actual Product/Service (what); b) how that Product/Service meets a market need; c) what it will take to be successful; and d) why the current members of the team are the right people to make it happen.

As a recent generalization, many business plans spend pages and pages of "market need" and opportunity.

I hope this helps. Don't forget, Rob Harris and Prof Flowers are the directors. Rob Harris is very approachable. His email address is: Robert.Harris@case.edu.